Perils of automating social media marketing

Wait Before You Automate Those Social Media Posts

Sincere, honest, approachable and genuine? or fakey, disingenuous, distant and phony? We know how we want to be perceived personally and professionally, right? People are watching us IRL (in real life), and they’re watching us online, too. What we say and how things look on our personal and business social media accounts matter. Typos, funky … Continue reading Wait Before You Automate Those Social Media Posts

Conquer content with four blog post types

Four Blog Post Styles: Instructional, Inspirational, Informative and Insightful

Was starting a business blog one of your New Year's resolutions? If so, good for you! Blogging for a business is alive and well, despite what "they" (the-chasing-shiny-objects crowd) say. While blogging for a business isn't a must, it's one of the best ways of getting your marketing messages and hard-earned expertise online — and … Continue reading Four Blog Post Styles: Instructional, Inspirational, Informative and Insightful