Digital Strategy and Services

Strategy and planning

  • Marketing planning, implementing and evaluating
  • Editorial calendar development for blogs
  • Content marketing plan development

Copywriting

  • Websites and blogs
  • Social media content and social ads
  • Other types of advertising
  • Internal communications
  • Customer, prospect, vendor and employee messaging
  • Email and direct mail
  • Ebooks and white papers
  • Newsletters
  • Editing and proofing

other digital services

  • Channel-specific image development for social media
  • WordPress site set-up and ongoing management and maintenance
  • Digital project management, including vendor and contractor management
  • SEO analysis, set-up and maintenance

Analysis

  • Google Analytics set-up and reporting (traffic, referrers, behaviors, technology used, etc.)
  • Social platform-specific analytics (i.e., Facebook Insights, Twitter Analytics, etc.)