Digital Strategy and Services

Strategy and planning

  • Marketing planning, implementing and evaluating
  • Blog editorial calendar development
  • Content marketing plan development

“Don’t use big words, they mean so little.” Oscar Wilde

“Why waste a sentence saying nothing?” Seth Godin

Copywriting

  • Websites and blogs
  • Social media content and social ads
  • Print advertising
  • Internal communications
  • Customer and prospect messaging
  • Email and direct mail
  • Ebooks
  • Enewsletters

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett

“Content is fire. Social Media is gasoline.” Jay Baer

other digital services

  • Channel-specific image development for social media
  • WordPress site set-up and ongoing management
  • Digital project management, including vendor management
  • Optimizing copy, images and websites for search engines

“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” Corey Eridon

“To think creatively, we must be able to look afresh at what we normally take for granted.” George Kneller

Analysis

  • Google Analytics (traffic, referrers, behaviors, technology used, etc.)
  • Social platform-specific analytics (i.e. Facebook Insights and Twitter Analytics)

“Measurement is like laundry. It piles up the longer you wait to do it.” Amber Naslund

“If you double the number of experiments you do per year, you’re going to double your inventiveness.” Jeff Bezos