Content Creation on Overdrive
For the last dozen years, the majority of my time has been solely focused on creating content for online purposes and managing people who create content and develop websites (writers, web designers and programmers, etc.).
This content-development experience spans assorted scopes and complexities and work I’ve done both as an employee and, since January 2017, as a self-employed marketing consultant.
I’ve produced content for websites, intranets, Facebook, Twitter, Instagram and LinkedIn, and social media sites that have come and gone, like Google Plus. Much of this online content is still visible today on assorted social media pages and websites across the big, wide web.
Along the way, I’ve worked on more traditional (i.e., printed) content, too, including materials for sales teams and Human Resources and also white papers, product sheets and more PowerPoint presentations than you would care to click through.
Back in my Corporate America days, I produced and managed dozens (hundreds?) of content projects, including:
- educational videos (finding the talent; writing the scripts; and working with a video agency)
- an online game about saving for retirement (project management and copywriting)
- writing on blogging on behalf of department leaders and high-level executives
- developing campaign-specific landing pages and websites as part of a strategic communications campaign
Here are the companies I’ve worked with as either an employee, sub-contractor or marketing consultant over the last five years. If you have questions about specific companies or the specific projects I worked on, let me know.
Business to Business
- CASA Consulting (commercial real estate developer consultant)
- Empower Retirement* (retirement plan services firm)
- First San Francisco Partners (data management consulting firm)
- JPMorgan Chase & Co.* (financial services company)
Creative Services Agencies
- Evenergy (event management)
- JBSmith Communications (marketing/communications)
- KWW Design (graphic design)
- Megan Neher PR (public relations)
Business to Consumer
- Artisan Handyman Services (handyman company)
- Bolero Salon & Spa (beauty salon and day spa)
- CenturyLink (telecommunications company)
- Cervasi (Italian foods importer)
- Rob Ellerman Vacation Rentals (Florida property rental company)
- Thrive Financial Coaching (financial coach)
- Time 2 Change Fitness (women’s gym)
- Your Body by Keto (diet coach)
- Special Olympics Missouri (nonprofit)
- Tri-County Mental Health Services (nonprofit)
*Denotes that I was an employee at these two firms.