For the last almost a dozen years, my focus has been creating online content, setting up and managing WordPress websites, social media marketing and blogging. Shown here are just a few of the things I worked on, either as an independent contractor or blogger. I also produced and managed dozens of projects when I was in Corporate America, including videos (finding the talent; writing the scripts; and working with the video agency); an online game about saving for retirement (project management and copywriting); blogs (blogging personally and also ghostwriting for people, including executives and small business owners); and developing campaign-specific websites.
Several of my former employers don’t allow their current or former employees to reference company material in personal portfolios, so I’m respecting those rules by not sharing that work here. But there was lots of cool things I developed and delivered!
Please contact me with any questions about the portfolio projects shown below.
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Time 2 Change Fitness needed a site, and I recommended a responsive WordPress site. I customized a premium theme and wrote the content. Now that it’s live, I manage the site by doing general maintenance, reporting on Google Analytics and writing new content.
Health coach and blogger Mike Iamele asked me to create content for his online blogger training course. I wrote and designed the “Dominate the world of social media with your blog” ebook, which covers every major social network. He loved it!
Twenty years ago when I was newly self-employed, I spent a whopping $2,000 on Dale Carnegie training. The class and the man inspire me to this day, and that’s why I wrote “Dale Carnegie’s Social Media Lessons For Your Health And Wellness Business.”
In the beauty biz, image is everything — and Bolero’s site needed a makeover! I rewrote the content, made some design improves and changed the home page. No more boring stock photos; now you’ll find images of the salon and the great Bolero team.
This is a new site I’m working on that’s still in process. I’m taking it from GoDaddy’s limited Website builder platform (it had zero SEO going for it) to a WordPress site with all the bells and whistles. This project includes new, improved copy, as well as logo design.
Pinterest marketing is a hot topic — especially for online businesses wanting to drive traffic to their site. I interviewed health and wellness pros with a strong Pinterest presence to get tips for my “Pinning their passion and purpose” ebook.
I came to know blogger Darryl Partridge through another blogger and was inspired by his story and how he lives a full, active life. I wrote “Darryl Partridge, Living Life On Crutches” and still keep up with the amazing Darryl, who is now a personal trainer.
I served on KC/IABC‘s board for years, worked a variety of roles including president. After I left the board, KC/IABC asked me to manage communications and social media for its annual conference, where I used Facebook ads as a new way to promote the event.
This is my Social Media for Wellness Pros blog. It had a good run, but I’m not publishing posts on it any longer. It still gets a fair amount of traffic, so I’m leaving it up for now.
I was asked by a WordPress trainer, Leigh Ann Dickey, to be a featured subject matter expert in her WordPress Blog Support group. My topic: how to write an effective, engaging “about” page. I shared a tip sheet with the group and also answered questions “live.”