Portfolio

For the last almost 10 years, my focus has been creating online content, setting up and managing WordPress websites, social media marketing and blogging. Shown here are just a few of the things I worked on, either as an independent contractor or blogger. I also produced and managed dozens of projects when I was in Corporate America, including videos (finding the talent; writing the scripts; and working with the video agency); online games (project management and writing copy); blogs (blogging personally and also ghostwriting for people, including executives and small business owners); and microsites (e.g., for specific client communication campaigns and others used in business development).

Several of my former employers don’t allow their current or former employees to reference company material in personal portfolios, so I’m respecting those rules by not sharing that work here. But there was lots of cool things I developed and delivered!

Please contact me with any questions about the portfolio projects shown below.

Click image thumbnails to view.

Time 2 Change Fitness for Women WordPress site and content development

Site set-up & content

Time 2 Change Fitness needed a site, and I recommended a responsive WordPress site. I customized a premium theme and wrote the content. Now that it’s live, I manage the site by doing general maintenance, reporting on Google Analytics and writing new content.

Dominate the world of social media with your blog ebook from Melanie Deardorff

Blogger ebook

Health coach and blogger Mike Iamele asked me to create content for his online blogger training course. I wrote and designed the “Dominate the world of social media with your blog” ebook, which covers every major social network. He loved it!

Melanie Deardorff's Dale Carnegie knows social blog post

Dale Carnegie post

Twenty years ago when I was newly self-employed, I spent a whopping $2,000 on Dale Carnegie training. The class and the man inspire me to this day, and that’s why I wrote “Dale Carnegie’s Social Media Lessons For Your Health And Wellness Business.”

Bolero Salon & Spa site and content revamp

Site makeover

In the beauty biz, image is everything — and Bolero’s site needed a makeover! I rewrote the content, made some design improves and changed the home page. No more boring stock photos; now you’ll find images of the salon and the great Bolero team.

Ellerman Vacation Rentals site redesign

Goodbye GoDaddy

This is a new site I’m working on that’s still in process. I’m taking it from GoDaddy’s limited Website builder platform (it had zero SEO going for it) to a WordPress site with all the bells and whistles. This project includes new, improved copy, as well as logo design.

Melanie Deardorff's Pinterest ebook for health and wellness pros

Pinterest ebook

Pinterest marketing is a hot topic — especially for online businesses wanting to drive traffic to their site. I interviewed health and wellness pros with a strong Pinterest presence to get tips for my “Pinning their passion and purpose” ebook.

Melanie Deardorff's post about inspirational blogger Darryl Partridge

Inspirational post

I came to know blogger Darryl Partridge through another blogger and was inspired by his story and how he lives a full, active life. I wrote “Darryl Partridge, Living Life On Crutches” and still keep up with the amazing Darryl, who is now a personal trainer.

Social media and comms manager for an annual conference

Social media manager

I served on KC/IABC‘s board for years, worked a variety of roles including president. After I left the board, KC/IABC asked me to manage communications and social media for its annual conference, where I used Facebook ads as a new way to promote the event.

Social Media for Wellness Pros site by Melanie Deardorff

Blog design

This is my Social Media for Wellness Pros blog. It had a good run, but I’m not publishing posts on it any longer. It still gets a fair amount of traffic, so I’m leaving it up for now.

Guest speaker in a blogging class, where I shared tips on creating an About page and answered Qs online

Blogging coach

I was asked by a WordPress trainer, Leigh Ann Dickey, to be a featured subject matter expert in her WordPress Blog Support group. My topic: how to write an effective, engaging “about” page. I shared a tip sheet with the group and also answered questions “live.”