On January 1 of this year, I set a goal to spend at least 10 minutes a day on my LinkedIn account. It's been easy to meet my 10-minutes-a-day goal, and I bet I only missed a half-dozen check-ins the entire year. Being more intentional and consistent has been fun and rewarding. It brought me … Continue reading 21 Tactics to Improve Your LinkedIn Presence (Fun Challenge)
LinkedIn is all about connecting with people — and a great way to be remembered when you reach out is to personalize your connection request. When you take the time to write a note instead of just firing off a no-frills request, it makes a positive impression on the recipient. That minute or so you … Continue reading Stand Out with a Personalized LinkedIn Invitation
Anyone who knows me well knows I'm a techy marketer who loves her apps and tools. When I find something that saves me time, automates a task or makes me a better marketer and copywriter, I like to spread the word in hopes the app or tool I adore will make others want to explore … Continue reading Top 10 Apps and Tools for Copywriters
Updated February 7, 2021 Email marketing — regularly getting information about your business, products and services in front of clients, prospects and key partners — is a great addition to almost any marketing plan I could dream up. Many of my clients send out e-newsletters each month. They find email marketing to be a highly … Continue reading Email Newsletter Content Ideas for 2021
True confession: When people start bashing the annual urge to choose a resolution, I often join in and say, Yeah, that's a giant waste of time. But then I turn around and go make one. Or three. Sometimes, a resolution comes back to haunt me. Especially when it's 11 months later and I uncover the … Continue reading New Year, New Plans, Same Old Me
Social media has its fans and its fair share of haters, too. But we can't get away from it for long. Or at least most of us can't — and the one channel I won't leave any time soon is LinkedIn. I use LinkedIn each morning for 10–15 minutes and another time or two before … Continue reading Five Things People Hate About LinkedIn
If I had a dollar for every time I heard the question, how long should an email newsletter be ...The copywriters, graphic designers, web developers, marketers and other creative pros I know like to talk shop. One favorite topic is the ideal length of an email newsletter, and we never come to a consensus.One of my … Continue reading How Long Should an Email Newsletter Be?
With Thanksgiving almost here, my thoughts are centered on the party-of-two celebration my husband and I will soon enjoy — and how being thankful can require effort. This year — this crazy, hope-it-never-happens-again-like-this year — I had to remind myself a few times that there’s (still) a lot to be thankful for. My extended family … Continue reading How to Embed Gratitude in Your Marketing
Did you hear the news? It’s my four-year Slack-iversary. I began using the communications tool in 2016 and consider myself an early adopter, even though Slack was born a few years earlier in 2013. If you know me even a little, you know I’m a techy marketer who loves her apps and tools — and … Continue reading Tips and Best Practices for Using Slack
I'm a big fan of Google My Business and believe every small business should have a GMB account, even if they don't have a physical location. To get you as excited as I am about this (currently) free advertising space from Google, I'm sharing a round-up of my favorite GMB tips, hacks and helpers. Ready … Continue reading Google My Business Resource Round-up