If you're networking to grow your contacts and business like I am, you may find the experience to be fruitful (that's how it is for me these days), fatiguing or even frustrating.If you want to get better results from networking — and have it energize and inspire versus tire — I have ideas for you.As … Continue reading Networking Ideas You Haven’t Tried or Don’t Do Often Enough
Hashtags are on my mind today. Here's why.I'm a member of a weekly networking group here in Queen Creek, AZ. I'm the marketer of the bunch and love to occasionally share my area of expertise with the other business owners.Recently, I was tasked with a new responsibility by the group leader. He asked me to … Continue reading 10 Tips and Tidbits About Social Media Hashtags
About once a week, someone shares their hopes and dreams with me. Not about life. Or love. But about what they're expecting from social media.It's typically a small business owner with a company Facebook page and maybe one or two other social channels, like Instagram and Twitter.They tell me they had high hopes for their … Continue reading Are You Expecting Too Much From Social Media? (Yes, You Probably Are)
Doing something that scares you or at least makes you a tad nervous does a body good. because Once you do “The Thing,” you often find it wasn’t that scary at all and more of a growth experience you can feel proud of. I did that recently when I joined Ilise Benun on her Marketing … Continue reading Talking “Generosity” with My Marketing Mentor (Podcast Interview)
Have you ever used Google Trends to look up a keyword or phrase to see its popularity? You can discover the number of search queries over a certain period of time. I did that today with “guest Blogging.” If you’re not familiar with this tool, here’s what Google has to say about about Google Trends. … Continue reading The Many Benefits of Guest Blogging
Keeping in contact with customers is important. Yet, many businesses aren't taking advantage of a fairly easy strategy for doing so: email marketing.If you work for a large, well-known company that has customers across the U.S., you need email marketing. If you're a new business owner working in a small town where your customers live, … Continue reading Email Marketing: It’s Effective, Inexpensive and Worth the Effort
Partnerships, in life and in business, make the world go around. When they’re good, they’re very very good. and when they’re bad, they’re horrid.* Today, I’m thinking about business partnerships — those I’ve had for years and those I’ve had for just a few weeks and, in one instance, just days. I work hard to … Continue reading Pointers for Perfecting Business Partnerships + a Poem
Back when social media was still pretty new to mainstream America, I was working in financial services. It's a highly regulated industry that's not known for being on the cutting edge.As "finserv" marketers, we were called to be creative and innovative, but there were times when we just sighed a lot. And occasionally cursed.As a … Continue reading Everyone Uses Social Media, but Not Everyone’s a Social Media Marketer
I recently read Copyblogger’s 5 Situations that Demand You Hire a Professional Copywriter article. As someone who does business writing for a living, I wanted to shout “Read this article!” from the mountain tops. But I thought it might be easier to write a blog post about it. I also decided it would be great … Continue reading 7 Scenarios for Outsourcing Copywriting
My interest in blogging is reignited. One reason is because I’m working with a coach who is challenging me to produce more content. (My fab marketing mentor is Ilise Benun.) Now that I’m spending more time writing to promote my business, I want to get more bang for my blogging buck. Get More Bang For … Continue reading Get More Bang for Your Blogging Buck