Updated February 7, 2021 Email marketing — regularly getting information about your business, products and services in front of clients, prospects and key partners — is a great addition to almost any marketing plan I could dream up. Many of my clients send out e-newsletters each month. They find email marketing to be a highly … Continue reading Email Newsletter Content Ideas for 2021
If I had a dollar for every time I heard the question, how long should an email newsletter be ...The copywriters, graphic designers, web developers, marketers and other creative pros I know like to talk shop. One favorite topic is the ideal length of an email newsletter, and we never come to a consensus.One of my … Continue reading How Long Should an Email Newsletter Be?
Keeping in contact with customers is important. Yet, many businesses aren't taking advantage of a fairly easy strategy for doing so: email marketing.If you work for a large, well-known company that has customers across the U.S., you need email marketing. If you're a new business owner working in a small town where your customers live, … Continue reading Email Marketing: It’s Effective, Inexpensive and Worth the Effort