(Why am I writing in the third person? Good question! It’s an SEO thing.)
Here I am back in first-person speak again! Most everything I write about on my blog has some element of marketing in it; however, I’ve taken the high (category) road and worked to label my blog posts other ways besides always saying marketing.
Happy reading!
In a recent blog post about LinkedIn for Business Coaches, I used the phrase "Melanie-the-Marketer super-powers." When I did the final proofing before hitting "Publish," I thought about deleting that part. But I didn't. And now here I am with this boast: Every little thing I do is magic. That's also the subject line in … Continue reading Every Little Thing I Do is Magic (for My Marketing)
It seems like I've been a marketer forever. Today, I call myself a "marketing consultant," and "marketing" was in the title of many of my corporate roles. Marketing's been a big part of my identity for years. So has being paid for my creativity. No one ever offered me a role by saying, "Okay, we're … Continue reading Experiences That Shaped the Marketer I Am Today
Running my own business and being an avid networker, I'm never at a loss for opportunities to introduce myself. And whenever I get a chance to do so, I don't say I'm a marketing strategist. I typically say I'm a marketing consultant or that I'm Melanie the Marketer. Even though strategy comes into play in … Continue reading Why I Strategically Avoid the “Marketing Strategist” Title
I'm a small business owner who, for the most part, works with other small companies. Despite our micro size, we love our tools and technology just like our bigger biz counterparts. But when it comes to a customer relationship management (CRM) system, these tools aren't at the top of our must-have list. When I think … Continue reading Why CRMs Aren’t for My Small Business (Podcast Interview)
I enjoy working with small business owners. They typically need lots of marketing advice and help, and I love filling that gap for them. I also enjoy our talks about what it's like to run a small business. (Talking shop is something I never tire of. Try me.) When I experience a small business that … Continue reading Marketing and Customer Experience Lessons from My Window-Washer
Something’s weighing on my mind. I’m behind on my marketing. I’ve missed more than a few opportunities, including my second email newsletter, a new article for my blog and a direct mail to prospects I’d been planning. My excuse: I’ve been too busy with client work. While this is true (and I’m thankful to have … Continue reading Missed Marketing Opportunities: Get Thee Behind Me
It’s Back to School Season. The Promise of Fall is in the Air (Though Not Here in Arizona). A Fresh Set of No. 2 Pencils. A Package of Index Cards. Hallway Hellos and High Hopes for the New Year. Yes, It’s September. “September is the new January,” said author and happiness expert Gretchen Rubin. “The … Continue reading Back to School and Back to Marketing Your Business
Doing something that scares you or at least makes you a tad nervous does a body good. because Once you do “The Thing,” you often find it wasn’t that scary at all and more of a growth experience you can feel proud of. I did that recently when I joined Ilise Benun on her Marketing … Continue reading Talking “Generosity” with My Marketing Mentor (Podcast Interview)
Keeping in contact with customers is important. Yet, many businesses aren't taking advantage of a fairly easy strategy for doing so: email marketing.If you work for a large, well-known company that has customers across the U.S., you need email marketing. If you're a new business owner working in a small town where your customers live, … Continue reading Email Marketing: It’s Effective, Inexpensive and Worth the Effort
It started with an evil laugh outside my back door. I was working in my living room, as usual, on my couch — even though I have a home office I could use. It must have been fate for me to be sitting here — because, I looked outside and saw, to my horror, the … Continue reading Marketing is No Joke(r)