It can be hard being stuck at home.But I don’t have to tell you that. It’s also hard being stuck in a job you’re sick of. That’s how I felt five years ago working in financial services. My stint had been a long one — four companies spanning 16 years — and I wanted a change. … Continue reading Why I Call LinkedIn My Lifeline
LinkedIn looks a lot more like Facebook these days, and it bugs me. I see more people choosing to post political stories and their personal take on those headlines. I come across many "what I did at home this weekend" posts with photos better-suited for Instagram. Geeze! What's happening to my favorite business platform? Copy-Paste-Paste-Paste … Continue reading It’s the Facebookification of LinkedIn (All Over Again)
Insanity is doing the same thing over and over again. So, if social media isn't working for your business, are you insane to keep at it?Call me crazy (or insanely punny), but you're not deranged if you still spend time on social media marketing — even when it's not making customers break down your door.Hear … Continue reading No Social Media Results? Stay the Course
Hashtags are on my mind today. Here's why.I'm a member of a weekly networking group here in Queen Creek, AZ. I'm the marketer of the bunch and love to occasionally share my area of expertise with the other business owners.Recently, I was tasked with a new responsibility by the group leader. He asked me to … Continue reading 10 Tips and Tidbits About Social Media Hashtags
About once a week, someone shares their hopes and dreams with me. Not about life. Or love. But about what they're expecting from social media.It's typically a small business owner with a company Facebook page and maybe one or two other social channels, like Instagram and Twitter.They tell me they had high hopes for their … Continue reading Are You Expecting Too Much From Social Media? (Yes, You Probably Are)
Back when social media was still pretty new to mainstream America, I was working in financial services. It's a highly regulated industry that's not known for being on the cutting edge.As "finserv" marketers, we were called to be creative and innovative, but there were times when we just sighed a lot. And occasionally cursed.As a … Continue reading Everyone Uses Social Media, but Not Everyone’s a Social Media Marketer
Sincere, honest, approachable and genuine? or fakey, disingenuous, distant and phony? We know how we want to be perceived personally and professionally, right?People are watching us IRL (in real life), and they’re watching us online, too. What we say and how things look on our personal and business social media accounts matter. Typos, funky formatting … Continue reading Wait Before You Automate Those Social Media Posts
How many Facebook groups do you belong to? Stats are hard to find, but I bet the average person is in at least two or three. And I've seen people who are in 80 or more groups, which I suspect (from looking at their profile description) means they have a hidden agenda.It's likely we've all … Continue reading Benefits of a Facebook Group for Your Business
Everything I learned about how to treat people, I learned from my mom and dad. Everything I learned about how to treat people in the business world, I learned from Dale Carnegie.Twenty-plus years ago, I spent almost $2,000 on Dale Carnegie training. I did this at a time when I was self-employed and wanted to … Continue reading Social Media Lessons From Dale Carnegie
Social media marketing can eat up a lot of time. And a lot of content. It's the five-headed beast that always needs feeding. (Just picture those gnarly heads as being Facebook, Pinterest, Instagram, Twitter and YouTube.) When you're using social media to market your business, you have to make the most of both your time … Continue reading Turn One Blog Post Into 21 Shares, Posts and Tweets