Ask.(Dramatic pause.)Okay, it may not always be that simple. But if you don't pitch yourself as a guest to a podcast host — or don't reach out to inquire about guest blogging — you may never hear, be my guest.People and companies who run blogs are always thinking about what to post next. Podcasters need … Continue reading Here’s the Secret for How to Be a Podcast Guest or Guest Blogger
"Write a new blog post" is always on my weekly to-do list. But often an entire month slips by where I don't get a new article up on my site. A new month is here, and I'm determined to blog more this month — and "more" means at least four blog posts in August. Gulp. … Continue reading Join My Blogust Blogging Challenge
I’m doing a lot of case study work these days. I’m interviewing my clients — and often talking directy with their clients, too — to craft compelling stories for these businesses to use on their websites, in email marketing, in proposals and elsewhere. My experience writing case studies goes back many years (truth be told, … Continue reading Create Compelling, Creative, Crazy-Good Case Studies
I recently read Copyblogger’s 5 Situations that Demand You Hire a Professional Copywriter article. As someone who does business writing for a living, I wanted to shout “Read this article!” from the mountain tops. But I thought it might be easier to write a blog post about it. I also decided it would be great … Continue reading 7 Scenarios for Outsourcing Copywriting
Want your business blog post or other content piece to really stand out? Consider titling it with “6 Ways to …” or “Top 10 reasons for …”. A list-focused piece of content can really bring in the eyeballs. We’re naturally drawn to them, I suspect, because we’re universally starved for time — and being able … Continue reading 10 Reasons Why Content Marketers Love Lists and Listicles
Social media marketing can eat up a lot of time. And a lot of content. It's the five-headed beast that always needs feeding. (Just picture those gnarly heads as being Facebook, Pinterest, Instagram, Twitter and YouTube.) When you're using social media to market your business, you have to make the most of both your time … Continue reading Turn One Blog Post Into 21 Shares, Posts and Tweets