It started with an evil laugh outside my back door. I was working in my living room, as usual, on my couch — even though I have a home office I could use. It must have been fate for me to be sitting here — because, I looked outside and saw, to my horror, the … Continue reading Marketing is No Joke(r)
I'm a career marketer with almost 20 years of experience being part of large marketing and communication teams. so I've been around the topic of branding forever. I thought I knew everything I needed to know about it. But Andy Brenits made me think about branding in a new way. Andy, of Brenits Creative, is … Continue reading Lightning Round with Creative Pro and Branding Expert Andy Brenits
Have you ever seen artist Anne Taintor's vintage graphic that says "Stop me before I volunteer again"? (If not, you can see it here.) It's always made me chuckle ... probably because I can never stop myself from volunteering for something, no matter how busy I am. I blame it on my parents. Back when … Continue reading (Don’t) Stop Me Before I Volunteer Again
When we want to get better at something, like eating healthier or getting more comfortable introducing ourselves at a networking meeting, we know what to do ... we go onlinE and do "G-search" (Googling to do research). If it's a familiar topic, research may not be required, and we might re-read something we benefited from … Continue reading Build Your Blogging Muscles With These Five Exercises
Sincere, honest, approachable and genuine? or fakey, disingenuous, distant and phony? We know how we want to be perceived personally and professionally, right?People are watching us IRL (in real life), and they’re watching us online, too. What we say and how things look on our personal and business social media accounts matter. Typos, funky formatting … Continue reading Wait Before You Automate Those Social Media Posts
Was starting a business blog one of your New Year’s resolutions? If so, good for you! Blogging for a business is alive and well, despite what “they” (the-chasing-shiny-objects crowd) say. While blogging for a business isn’t a must, it’s one of the best ways of getting your marketing messages and hard-earned expertise online — and … Continue reading Four Blog Post Styles: Instructional, Inspirational, Informative and Insightful
How many Facebook groups do you belong to? Stats are hard to find, but I bet the average person is in at least two or three. And I've seen people who are in 80 or more groups, which I suspect (from looking at their profile description) means they have a hidden agenda.It's likely we've all … Continue reading Benefits of a Facebook Group for Your Business
Are you stumped on how to find great images for your Business blog? think you’ll have to invest in expensive image-editing software to make great images? Don’t have the budget for stock photos? Never fear, finding great photos and illustrations to use on your business’ blog or social media accounts has never been easier — … Continue reading How to Find Great Images for Your Business Blog
Want your business blog post or other content piece to really stand out? Consider titling it with “6 Ways to …” or “Top 10 reasons for …”. A list-focused piece of content can really bring in the eyeballs. We’re naturally drawn to them, I suspect, because we’re universally starved for time — and being able … Continue reading 10 Reasons Why Content Marketers Love Lists and Listicles
Everything I learned about how to treat people, I learned from my mom and dad. Everything I learned about how to treat people in the business world, I learned from Dale Carnegie.Twenty-plus years ago, I spent almost $2,000 on Dale Carnegie training. I did this at a time when I was self-employed and wanted to … Continue reading Social Media Lessons From Dale Carnegie